Digital Marketing aka
Inbound Marketing
What is Inbound Marketing?
Don’t go searching for your next customer. He’s already looking for YOU.
Instead, build a strategy & supporting tactics so that you show up. Digital marketing is a data-driven and results-focused process. It involves a variety of tactics working together in harmony. It's based on attraction rather than interruption.
![GettyImages-1278858409 GettyImages-1278858409](https://www.jamgraphics.com/hubfs/GettyImages-1278858409.jpg)
Defining the strategy
Before delving into tactics, define a strategy that aligns with your business goals, measures the right data, and can be easily understood by all parties.
To accomplish this, we’ll have a series of meetings to :
- Determine the most important goals (e.g., lead generation, shortening sales cycle)
- Agree on the necessary KPIs to track (leads per month, new customers per month, or average length of sales process).
- Agree to track progress and remain accountable at regular intervals.
- Communicate with front-line employees (client-facing salespeople) for creative brainstorming sessions.
Tactics
Tactics that might fall into an inbound marketing strategy include:
- Blogs, Pillar Pages, Articles, Whitepapers, eBooks
- Email communications
- Lead capture (landing pages)
- Videos, Photography, Animation
- Graphic Design & UX Improvements
- Social Sharing, Customer Engagement
- Email marketing & regular communication
- Organic SEO and/or local SEO
- HubSpot CRM Integration & Training
![tactics](https://www.jamgraphics.com/hubfs/tactics.png)
Elements
Transform your messaging to be more authentic, helpful, quality & professional than ever.
Even smaller budgets can create stunning videos.
Segment your audience in smart ways. Deliver the right message in the right context quickly & easily.
Show up in your town on Google. Rank for the term [my favorite keyword]. Have great reviews and put your best search engine foot forward.
![websiteScreenshot](https://www.jamgraphics.com/hubfs/Aqua%20ChemPacs/websiteScreenshot.png)
Product Video Development with Animation Creation
One of the most valuable content mediums for small business is video. Tell your story visually. Don't worry about doing all this yourself, have a team.
Agency Collaboration
Working with an agency on inbound marketing involves:
- discovery meeting(s)
- regular check-ins
- periodic strategy reviews
- approving content
- collaboration
![GettyImages-1272197491](https://www.jamgraphics.com/hubfs/GettyImages-1272197491.jpg)
Working with Jam graphics has been exceptional. They go the extra mile to help you design a system that goes far beyond your expectations. Strongly recommend!
![about-image-1](https://www.jamgraphics.com/hubfs/about-image-1.png)
Inbound Campaigns @ JAM
Unique campaigns for unique companies.
Ready to try something different?
What would you do with talented digital team?