Digital Marketing aka

Inbound Marketing

 

What is Inbound Marketing?

Don’t go searching for your next customer. He’s already looking for YOU. 

Instead, build a strategy & supporting tactics so that you show up. Digital marketing is a data-driven and results-focused process. It involves a variety of tactics working together in harmony. It's based on attraction rather than interruption. 

 

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Defining the strategy

Before delving into tactics, define a strategy that aligns with your business goals, measures the right data, and can be easily understood by all parties. 

To accomplish this, we’ll have a series of meetings to :

  • Determine the most important goals (e.g., lead generation, shortening sales cycle) 
  • Agree on the necessary KPIs to track (leads per month, new customers per month, or average length of sales process).
  • Agree to track progress and remain accountable at regular intervals.
  • Communicate with front-line employees (client-facing salespeople) for creative brainstorming sessions.

Tactics

Tactics that might fall into an inbound marketing strategy include:

  • Blogs, Pillar Pages, Articles, Whitepapers, eBooks
  • Email communications
  • Lead capture (landing pages)
  • Videos, Photography, Animation
  • Graphic Design & UX Improvements
  • Social Sharing, Customer Engagement
  • Email marketing & regular communication
  • Organic SEO and/or local SEO
  • HubSpot CRM Integration & Training
tactics

Elements

Content Marketing 

Transform your messaging to be more authentic, helpful, quality & professional than ever. 

Video Production

Even smaller budgets can create stunning videos.                            

Email

Segment your audience in smart ways. Deliver the right message in the right context quickly & easily. 

Organic & Local SEO 

Show up in your town on Google. Rank for the term [my favorite keyword]. Have great reviews and put your best search engine foot forward.

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Product Video Development with Animation Creation

One of the most valuable content mediums for small business is video. Tell your story visually. Don't worry about doing all this yourself, have a team.

Agency Collaboration

Working with an agency on inbound marketing involves:

  • discovery meeting(s)
  • regular check-ins 
  • periodic strategy reviews
  • approving content
  • collaboration
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Working with Jam graphics has been exceptional. They go the extra mile to help you design a system that goes far beyond your expectations. Strongly recommend!

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Konstantin Lukin, Ph.D.
Director, Co-Founder, Licensed Psychologist | Lukin Center

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