--- title: Digital Marketing aka Inbound Marketing --- [![](https://www.jamgraphics.com/hs-fs/hubfs/img-logo-1.png?width=292&height=63&name=img-logo-1.png)](https://www.jamgraphics.com/) - [Who We Are](https://www.jamgraphics.com/who-is-jam-graphics) - Our Services - [Web Design and Development](https://www.jamgraphics.com/web-design-nj) - [Inbound Marketing](https://www.jamgraphics.com/digital-marketing-inbound) - [Social Media](https://www.jamgraphics.com/nj-social-media-marketing-working-with-an-agency-101) - [Local SEO](https://www.jamgraphics.com/local-seo) - [Photography](https://www.jamgraphics.com/nj-product-photography) - [Video Production](https://www.jamgraphics.com/video-production) - [Virtual Tradeshow Booths](https://www.jamgraphics.com/virtual-trade-show-booths-custom-3d-web-design) - [Our Work](https://www.jamgraphics.com/our-work) - [Blog](https://blog.jamgraphics.com) - [Contact Us](https://www.jamgraphics.com/contact-jam-graphics) [Get Started](https://www.jamgraphics.com/contact-jam-graphics) [Get Started](https://www.jamgraphics.com/contact-jam-graphics) # Digital Marketing aka # Inbound Marketing   ## **What is Inbound Marketing?** *Don’t go searching for your next customer. He’s already looking for YOU. * Instead, build a strategy & supporting tactics so that *you* show up. Digital marketing is a data-driven and results-focused process. It involves a variety of tactics working together in harmony. It's based on attraction rather than interruption.    ![GettyImages-1278858409](https://www.jamgraphics.com/hubfs/GettyImages-1278858409.jpg "GettyImages-1278858409") *Defining the strategy* Before delving into tactics, define a strategy that aligns with your business goals, measures the right data, and can be easily understood by all parties.  To accomplish this, we’ll have a series of meetings to : - **Determine the most important goals** (e.g., lead generation, shortening sales cycle)  - **Agree on the necessary KPIs** to track (leads per month, new customers per month, or average length of sales process). - **Agree to track progress** and remain accountable at regular intervals. - **Communicate with front-line employees** (client-facing salespeople) for creative brainstorming sessions. ## Tactics Tactics that might fall into an inbound marketing strategy include: - Blogs, Pillar Pages, Articles, Whitepapers, eBooks - Email communications - Lead capture (landing pages) - Videos, Photography, Animation - Graphic Design & UX Improvements - Social Sharing, Customer Engagement - Email marketing & regular communication - Organic SEO and/or local SEO - HubSpot CRM Integration & Training ![tactics](https://www.jamgraphics.com/hubfs/tactics.png) ## Elements [Content Marketing](https://www.jamgraphics.com/digital-marketing/inbound-overview/)  Transform your messaging to be more authentic, helpful, quality & professional than ever.  [Video Production](https://www.jamgraphics.com/digital-marketing/video-marketing/) Even smaller budgets can create stunning videos.                             [Email](https://www.jamgraphics.com/digital-marketing/) Segment your audience in smart ways. Deliver the right message in the right context quickly & easily.  [Organic & Local SEO ](https://www.jamgraphics.com/digital-marketing/) Show up in your town on Google. Rank for the term \[my favorite keyword\]. Have great reviews and put your best search engine foot forward. ![websiteScreenshot](https://www.jamgraphics.com/hubfs/Aqua%20ChemPacs/websiteScreenshot.png) ## Product Video Development with Animation Creation One of the most valuable content mediums for small business is video. Tell your story visually. Don't worry about doing all this yourself, have a team. [Browse our video gallery](https://www.jamgraphics.com/video-production) ## Agency Collaboration Working with an agency on inbound marketing involves: - discovery meeting(s) - regular check-ins  - periodic strategy reviews - approving content - collaboration [Working with an Agency](https://www.jamgraphics.com/contact-jam-graphics) ![GettyImages-1272197491](https://www.jamgraphics.com/hubfs/GettyImages-1272197491.jpg) ### Working with Jam graphics has been exceptional. They go the extra mile to help you design a system that goes far beyond your expectations. Strongly recommend! ![about-image-1](https://www.jamgraphics.com/hubfs/about-image-1.png) Konstantin Lukin, Ph.D. Director, Co-Founder, Licensed Psychologist | Lukin Center ## Inbound Campaigns @ JAM Unique campaigns for unique companies. #### KROWNE METAL International underbar and plumbing equipment manufacturer. #### [CAMBRIDGE SECURITY SEALS Plastic security seal manufacturing company in New York.](https://www.drivewebstudio.com/drive-hubspot-theme-documentation) #### ON TIME AMBULANCE One of NJ's largest ambulance companies. ## Ready to try something different? What would you do with talented digital team? [View Video Examples](https://www.jamgraphics.com/video-production) ![logo-JAMGraphics-digitalAgency](https://www.jamgraphics.com/hs-fs/hubfs/Website%20Files/logo-JAMGraphics-digitalAgency.png?width=263&name=logo-JAMGraphics-digitalAgency.png) 502 Hamburg Turnpike Wayne, NJ 07470 • 201-676-4394 [Follow us on Facebook](https://www.facebook.com/jamgrfx) [Follow us on LinkedIn](https://www.linkedin.com/company/5080042/) [Follow us on Twitter](https://www.youtube.com/channel/UCS0Q_k8q4AK3s3sO8b5k6KA) [Follow us on Instagram](https://www.instagram.com/jam.graphics/) © 2021 JAM Graphics – All rights reserved