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Nearly half of all Google searches are looking for local information. And more than 9 out of 10 searchers will pick businesses that show up on the first page of a local search. Consider that the next time you're thinking about how much time, energy and money to devote to your website's search visibility.
Here at JAM, a big part of what we do is to make sure that our clients' New Jersey business websites are getting found. We don't want to just make a site that gets no traffic. So we've learned quite a lot over the years about local search engine optimization.
We figured it might be helpful to make a resource on our site to explain exactly what we're talking about here. So below you'll find a bit about:
A video marketing campaign that only after a 3 hour shoot, yielded about 15 videos rolled out weekly in order to bring more attention, shares, local exposure and ultimately, students.
A video developed for recruitment purposes. Intended to show to folks who are interested in the company and wanted to learn more. Most of the time these folks would already be sitting down in a discussion with the recruiter when they would see this.
We'll show you where you stand against your competition and we'll also point out some things that MUST first be fixed right away!Contact Us
Local SEO (Search Engine Optimization) is a strategy to make a company's website, social media profiles, and general web presence more visible to customers in its vicinity.
It does differ slightly from classic organic SEO in that it focuses on one particular geographic region, whether that's a neighborhood, a town, a city, a county, a state, or a group of areas.
The goal of a local SEO campaign is of course to get web searchers to find your business via a search engine, but it's also about getting these prospects to take a specific action and reach out to you, whether that's through calling by phone, filling out a web form, or asking a question via a site chat system.
Coordinating a solid local SEO strategy means taking several moving parts and having them work together in harmony. It will involve: your website, your Google My Business profile, your Facebook account, your Instagram account, your Twitter account, your YouTube page, your Yelp reviews, and all sorts of different aspects of your web presence. It's all about making sure that you're doing everything right so that your business comes up in search.
Local SEO can benefit a business in a variety of ways. First and foremost, it can bring in more customers and directly impact your bottom line. Your website is your most important salesperson, so why not give it a way to get in front of people?
So it's most important task is to get people to find you. But it's also important for --- convincing prospects to turn into leads. It will focus on showing off testimonials, answering FAQs, anticipating questions the visitor might have, anticipating objections they might come up with, and putting all of those to rest.
So the goals of SEO are twofold. 1. Bring in more qualified traffic to your site. 2. Convert more of that traffic into real leads for you to turn into new business.
If done correctly, this approach can fundamentally transform a business and change how they get new customers. We've seen very often that companies are skeptical about local SEO, because in the past, they always got leads from word of mouth or some form of advertising. They're skeptical that the internet will be able to bring them new business at a rapid clip. We are always very happy when after only a few months of working with us, they understand the true power of showing up in that top spot on Google.
A few types of businesses tend to be great fits for local seo. Those are businesses that serve a particular geographic region, and those that have a relatively high ALTV (average lifetime value of a customer). Why? Because if your local SEO campaign brings you 10 additional leads per month, and 40% of those convert into new customers. That could fundamentally change your business.
Here is just a small sampling of some businesses particularly well suited for investing in Local SEO:
This is a part of an on-going series with Dr Lukin to expand his own personal brand and further his outreach to those in need.
A video created to outline the newest advancements behind the scene at CSS. This video combines kinetic type, interviews, and b-roll to create an interesting/quick video format.
An overview of the day-to-day activities during Springtime at Father John's Animal House. Fun kinetic typography, Helicopter shots, and kinetic info graphics in this one make for some fun elements on the screen.
Google only loves you when everyone else loves you first. Wendy Piersall
We could spend a lot of time diving in depth here, but let’s stick with six key points:
There are two main ways to go about starting an SEO strategy. First, you could do it yourself or in-house at your company. Task someone to learn the basics of the topic, start implementing some changes, and track progress.
Alternatively, you could hire an SEO marketing company. This is probably the best way to achieve results, but don't expect it to start working overnight. When choosing an agency, make sure that they understand your business goals and that their pricing is transparent and reasonable. You get what you pay for, so don't cut corners here.
Want to get started today? Start by building a list of your most important keywords and your most important locations. If you have this list nicely organized, when you contact an SEO agency, they'll be able to start more quickly.
The best time to have gotten started was about 10 years ago. The second best time is right now. If your competitors have already done their SEO homework, you probably have some catching up to do. But that's ok. Because if you get a smart strategy into place, and start investing in SEO, there's no telling where you'll go.
Location is probably the most important factor when talking about local search. Breaking out your locations will depend on a couple of factors: 1) your local geography. Are you in a large city, a small town.
The distance to your nearest competitor. Are there three competing businesses in the same zip code? Or do you have three competitors in the rest of your state? Here in New Jersey, companies tend to have a lot of different zip codes within their service areas. So we do what it takes to get all of them included, in order of priority.
By now you should have a decent idea of what SEO is, what it's all about, and how it might help your business.
Thanks for reading. Need professional SEO help in New Jersey? Maybe just want to ask about a particular problem you're having with your campaign? We would love to help. Hit us up today. We'll give you some feedback with absolutely no obligation.