Custom Marketing Animation Projects
How animation can help with your marketing tactics
Creating a Custom Animation Project:
A conversation with Pierce Andrea.
Ever wonder what goes into making custom animations? Curious how working with pros can help bring your business animation to life? Here’s a quick discussion with Pierce Andrea, a talented animator and an experienced visual artist.
How do you storyboard an animation initially in your head? What’s your process in taking a concept (or a client’s direction) and making it into an animation? Can you walk us through the creation timeline?
There are other instances though. For example, when I have a voiceover I need to make graphics for, I always markup the script with different numbered sections to which I describe different scenes, props and actions I’d like on screen. In cases where I have a lot of time I’ll make big pages lined with character designs, scenes, etc, all for one big, saturated page of creativity!
Defining Animation Success
What determines success? What makes a successful animation? What does a successful one accomplish?A lot of people struggle with the question of what success means to them, but to be honest I find it very easy. What determines success in my creations and animations is the reaction among the people who see it. Do they smile? Do they laugh? Maybe are they hooked despite you expecting them to have better things to do? All these queries are the perfect indicator of if you did the job right, if you made it look good and if you communicated the message properly. In short, a smile or a great reaction is the best gift an animator or designer can get!
Outsourcing vs. Local
What do you think of using Fiverr for animations? How is your approach different?
As for outsourcing like Fiverr, I will admit there is a time and place for it in some cases, while in others I believe that a company is actually incomplete without an on-site, company-hired animator/ graphic designer. When a lot of small businesses are starting up, all the connections and bridges that define a successful company haven’t exactly been formed yet. For this reason, you can’t really expect the company to have any connections with the local graphics freelancers who get the area, it’s feel, and value the artist/ client relationship more than an outsider like on Fiverr would. That’s perfectly okay in the beginning, though as things continue to progress, a business should start looking for someone in the area. This widens possibilities from just simple graphics with stock image photos, to people who can come in to take photos, videos and more and incorporate them into their graphics, creating a much more personal feel in the advertising and designs. Once a company’s worked with numerous local graphics companies and contractors and become a very large scale business, Fiverr should be completely out of the question. It’s time to hire either a person, or a team of people who understand the company and can be relied on to fill the company’s animation/ advertising needs with full dependability.