Tiger Schulmann's Video Series

Martial Arts Video Series

We set out to make videos for Tiger Schulmann’s to showcase student talent, get others in the community excited, and bring more aspiring martial artists in the door. They especially wanted to:

• Capture the wide diversity of students and activities that make up the Tiger Schulmann's program. 
• Visualize the idea that martial arts is a great fitness activity, no matter your age, gender, or level of fitness.

We filmed mid-drills and bag hitting, trying to create a chaotic energy and show off the kinetic force behind what the students were doing.

We shot a lot of things with the intention of later slowing it down in post-production, and also used a higher frame rate to allow for slow-motion.

We also shot hand-held at a higher shutter speed to allow less motion blur and a more chaotic feel. It’s a technique used in action movies, fight videos, and music videos. It really helps show off the students’ talents, and makes them look really cool.